SteelUltra (“we,” “us,” or “our”) uses cookies and similar technologies on our website SteelUltra.com to enhance your browsing experience, improve site functionality, analyze performance, and provide relevant marketing. This Cookie Policy explains what cookies are, how we use them, and your choices regarding them.
By using our website, you consent to our use of cookies as described in this policy, unless you disable them through your browser settings.
1. What Are Cookies
Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit a website.
They allow the site to:
- Recognize your device on return visits
- Remember preferences and settings
- Track website usage and performance
- Serve personalized content or advertisements
Cookies may be first-party (set by SteelUltra) or third-party (set by service providers such as analytics or marketing platforms).
2. Types of Cookies We Use
SteelUltra uses the following categories of cookies:
2.1 Essential Cookies
- Required for the website to function correctly
- Enable features such as shopping cart, checkout, and account login
- Cannot be disabled without affecting website functionality
2.2 Performance & Analytics Cookies
- Collect anonymous data about site usage
- Track page visits, time spent, and user interactions
- Help us improve website performance and user experience
- Examples: Google Analytics, Hotjar
2.3 Functionality Cookies
- Remember your preferences (language, currency, location)
- Personalize your experience
- May also store login sessions or form data
2.4 Marketing & Advertising Cookies
- Track visitor behavior across sites
- Deliver relevant advertisements or promotional campaigns
- Measure effectiveness of marketing campaigns
- Examples: Meta Pixel, Google Ads, affiliate tracking
3. Third-Party Cookies
Some cookies on SteelUltra.com are set by third-party providers, including:
- Analytics platforms (Google Analytics, Hotjar)
- Advertising networks (Google Ads, Meta Ads)
- Payment providers (Stripe, PayPal)
- Social media integrations (Facebook, Instagram)
These third parties may collect data for their own purposes in accordance with their privacy policies. We are not responsible for third-party practices.
4. Your Cookie Choices
You can manage cookie preferences through:
4.1 Browser Settings
- Most browsers allow you to block, delete, or restrict cookies.
- Disabling certain cookies may affect website functionality and user experience.
4.2 Consent Banner / Cookie Notice
- For users in GDPR-compliant regions, a cookie consent banner appears on first visit.
- You can accept all cookies, decline non-essential cookies, or adjust preferences.
- Your choice is stored and respected for future visits.
4.3 Opt-Out Links
- Google Analytics: https://tools.google.com/dlpage/gaoptout
- Meta Pixel / Facebook Ads: https://www.facebook.com/settings?tab=ads
5. How We Use Cookie Data
Data collected via cookies is used to:
- Improve website performance and usability
- Customize your experience (language, currency, preferences)
- Analyze traffic patterns and measure marketing effectiveness
- Detect and prevent fraud, bots, and security threats
- Serve relevant advertisements and track campaign ROI
6. Data Retention
Cookies may remain on your device for varying periods:
- Session cookies: deleted after browser closure
- Persistent cookies: remain for defined periods (up to 24 months depending on type and provider)
- Data collected is anonymized where possible
7. Legal Basis for Processing (GDPR)
For EU users, cookie data is processed under:
- Legitimate interests: site functionality, security, analytics
- Consent: non-essential cookies, marketing, personalization
- Users can withdraw consent at any time via browser settings or consent management tools.
8. Changes to This Cookie Policy
We may update this policy to reflect:
- Legal or regulatory changes
- New technologies or services
- Updates to our website functionality
Changes will be posted on this page with an updated “Last Updated” date. Continued use of the site constitutes acceptance of the updated policy.
9. Contact Us
For questions about cookies or data collection:
SteelUltra Privacy & Compliance
Email: privacy@steelultra.com
Service Hours: Monday–Saturday, 09:00–18:00 (GMT+8)
We are committed to transparency, privacy compliance, and providing you control over your data.